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Ep 10 | The Dead NFT Campaign That Achieved Everything | MozPod | James Hayward-Browne | 4K
Join James Hayward-Browne, Marketing Director and co-founder of Bottled Imagination, and our host, Chima Mmeje, as we explore the strategies behind the Dead NFT PR campaign.
Learn how James and his team used data storytelling to achieve over 150 million social media likes, 1,000 backlinks, and coverage from CNN and Rolling Stone. If you're interested in impactful, data-driven campaigns, this episode is packed with valuable insights into successful Digital PR strategies.
From scraping data on 73,000 NFT collections to capturing the attention of major media outlets, uncover the strategies and challenges behind this viral success. This episode is brimming with insights on crafting campaigns that resonate. Tune in now to get inspired and learn from one of the best in the business.
A very special thank you to our guest, James Hayward-Browne!
www.linkedin.com/in/jjhb92
bottledimagination.com/
If you want to bop along to Busted with James
ua-cam.com/channels/ueKqV4BVrjwZAqjPmGw72w.html
***************************************
This episode is brought to you by Moz’s Keyword Explorer! Try it for free: moz.com/explorer
Streamline your SEO strategy with Moz's updated Keyword Explorer. Our AI-powered tool effortlessly identifies and adapts to changing search intents, ensuring you always target the most valuable keywords.
***************************************
Additional Moz Resources:
30-day Moz Pro Free Trial ► mz.cm/3jZq3p3
Check out Moz Local ► mz.cm/36Pbz7h
Learn about STAT ► mz.cm/2IiqTzf
Watch Moz Webinar ► mz.cm/3TgJgGK
STAY IN TOUCH:
Moz ► mz.cm/30QvHCm
Facebook ► moz
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LinkedIn ► www.linkedin.com/company/moz
Instagram ► moz_hq
Переглядів: 74

Відео

UTM Tagging for Google Business Profile | Whiteboard Friday | Claire Carlile | 4K
Переглядів 3319 годин тому
Now that Google My Business is Google Business Profile and GA4 has replaced Universal Analytics, you must update your UTMs to ensure you're correctly measuring the traffic your GBP listings drive to your site. Learn how to do it for your website in this episode of Whiteboard Friday, then download the UTM generator Claire created for you here: mz.cm/4c9FyFU Thank you to our guest host, Claire Ca...
4 Surprising SEO Test Results | Whiteboard Friday | Jandira Neto | 4K
Переглядів 318День тому
A/B testing can help you get a leg up on the competition and avoid costly mistakes. Watch this week’s Whiteboard Friday with Jandira to review four surprising SEO test results. 🧫🔬 Thank you to our guest host, Jandira Neto LinkedIn ► www.linkedin.com/in/jandira-neto/ ADDITIONAL MOZ RESOURCES: 30-day Moz Pro Free Trial ► mz.cm/3jZq3p3 Check out Moz Local ► mz.cm/36Pbz7h Learn about STAT ► mz.cm/2...
Ep 9 | How Schema Markup Helped Tourism Australia Fool the World | MozPod | Catherine Lux | 4K
Переглядів 15214 днів тому
A 30-second Super Bowl ad costs millions, and the pressure to show ROI is intense. What would you do with that ad space? Could you create something that captures the world's attention and generates a massive buzz? This MozPod episode uncovers how Tourism Australia took a $36 million gamble and turned it into a viral sensation by disguising a commercial as a Crocodile Dundee movie trailer. Join ...
The Ultimate SEO and PPC Integration Playbook | Whiteboard Friday | Grace Frohlich | 4k
Переглядів 29914 днів тому
Learn how to integrate SEO paid search into your marketing strategy in order to avoid unnecessary spending, have a unified brand message, and achieve sustainable long-term growth in this episode of Whiteboard Friday. 📈 Then put together your own holistic strategy with this checklist: mz.cm/4azESYK ✅ Thank you to our guest host, Grace Frolich: www.linkedin.com/in/grace-frohlich/ ADDITIONAL MOZ R...
Are You Ready to Discover Moz? ✨ | Moz Pro | Moz API | STAT Search Analytics
Переглядів 40721 день тому
It’s time to discover Moz! ✨ Introducing new features to help you move faster, go further, and do more with your favorite tools - powered by Moz data, 20 years of experience, and the all-new Moz AI! Explore all the new features and enhancements to Moz Pro, the Moz API, and STAT Search Analytics: mz.cm/3VbCQsi #DiscoverMoz ADDITIONAL MOZ RESOURCES: Claim your 30-day free trial of Moz Pro ► mz.cm...
4 Insights From the Google Leak | Whiteboard Friday | Tom Capper
Переглядів 1,1 тис.21 день тому
This week’s unprecedented Google search doc leak reveals many long-held theories about the search engine’s ranking factors and reveals new, fascinating details. It’s a lot to unpack!! 🤯 Learn about the top four takeaways and how they impact your SEO strategies in this red-hot edition of Whiteboard Friday. 🔥 Thank you to our guest host, Tom Capper: X/Twitter ► x.com/THCapper LinkedIn ► www.linke...
Ep 8 | Scaling Your SEO Agency to Six-Figure Clients | MozPod | Aaron Rudman-Hawkins | 4K
Переглядів 34328 днів тому
In this episode of MozPod, discover how you can transform your agency from marketing generalist to specialist! Dive into a conversation between Aaron Rudman-Hawkins of Evergreen Agency and your host, Chima Mmeje, as they discuss managing risks, strategic decision-making, and attracting new clients with creative content solutions. This episode is sponsored by MozCon, the leading SEO conference w...
The Top SERP Features in 2024 | Whiteboard Friday | Tom Capper | 4K
Переглядів 250Місяць тому
Get a sneak peek of the top SERP features of 2024 in this Whiteboard Friday episode. 👀 Then read the full white paper here: getstat.com/blog/serp-features-2024. Thank you to our guest host, Tom Capper: www.linkedin.com/in/thcapper/ THCapper ADDITIONAL MOZ RESOURCES: 30-day Moz Pro Free Trial ► mz.cm/3jZq3p3 Check out Moz Local ► mz.cm/36Pbz7h Learn about STAT ► mz.cm/2IiqTzf Watch M...
Optimize Sitemaps for 1M+ Pages for E-commerce Websites | Whiteboard Friday | Stevy Liakopoulou | 4K
Переглядів 297Місяць тому
Discover how to optimize your e-commerce website’s sitemap with Stevy’s six steps in this edition of Whiteboard Friday. 🔧⚙️ Download a high-resolution graphic of the whiteboard in this video from the Moz Blog: mz.cm/44LO5fe Thank you to our guest host, Stevy Liakopoulou from Search Magic! www.linkedin.com/in/stevy-liakopoulou/ searchmagic.io/ EXPLORE MORE RESOURCES FROM MOZ: 30-day free trial o...
Ep 7 | What I've Learned From Implementing a 4-Day Workweek at Literal Humans | Paul David | 4K
Переглядів 374Місяць тому
Paul David, co-founder and CEO of Literal Humans, joins MozPod to discuss what led them to implementing compressed hours over a four-day workweek. Diving into the initial challenges, and how they addressed them and adjusted course along the way. If you're wondering if a four-day workweek could benefit your agency, this episode is packed with advice to guide your journey. Agencies are fast-paced...
Content Strategy for Startups: The Ultimate 8-Stage Roadmap | Whiteboard Friday | Yagmur Simsek
Переглядів 549Місяць тому
Learn how to use Yagmur’s 8-stage roadmap to create a content strategy that establishes your business and builds its brand. Download a high-resolution graphic of the whiteboard in this video from the Moz Blog: mz.cm/3ws8OIo Thank you to our guest host, Yagmur Simsek. Follow her on Twitter: @YagmurSmsk Connect with her on LinkedIn: Yagmur Simsek EXPLORE MORE RESOURCES FROM MOZ: 30-day free trial...
What Is Google Clamping Down On? Spring 2024 Updates | Whiteboard Friday | Tom Capper | 4k
Переглядів 463Місяць тому
Learn about Google updates from this Spring in this Whiteboard Friday with Tom Capper. Download the high res whiteboard graphic from the Moz Blog: mz.cm/3w8UMeB Thank you to our guest host, Tom Capper. THCapper www.linkedin.com/in/thcapper/ Additional Moz Resources: 30-day Moz Pro Free Trial ► mz.cm/3jZq3p3 Check out Moz Local ► mz.cm/36Pbz7h Learn about STAT ► mz.cm/2IiqTzf Watch M...
Ep 6 | A Marketer’s Guide to Scaling a Startup to £1m MRR | MozPod | Rod Richmond (4k)
Переглядів 279Місяць тому
Could a marketer's touch be the secret to taking your startup from zero to £1m MRR? In this episode of MozPod, we discuss how a marketer can make all the difference in helping you find product-market fit, acquire your first 100 customers, and reach your first million in revenue. Watch as Rod Richmond, entrepreneur and CMO, shares his unique approach to startup growth. If you're a startup founde...
Combining SEO Data to Make Smarter Marketing Decisions | Whiteboard Friday | Dominic Woodman 4K
Переглядів 325Місяць тому
Join us in this Whiteboard Friday as we delve into the art of combining various data sources. Discover why this holistic approach is crucial for prioritizing tasks and gaining invaluable insights, and learn practical tips for seamless data integration. Check out the high-definition whiteboard on the Moz Blog: mz.cm/3Udk7Ms Thanks to our guest host Dom Woodman www.linkedin.com/in/dominic-woodman...
6 Things SEOs Should Advocate for When Building a Headless Website - Whiteboard Friday
Переглядів 2882 місяці тому
6 Things SEOs Should Advocate for When Building a Headless Website - Whiteboard Friday
How to Appear in Position One - Whiteboard Friday
Переглядів 4062 місяці тому
How to Appear in Position One - Whiteboard Friday
Ep 5 | Black Boy Joy: From £7/ hour to 7 Figures a Year | MozPod (4K)
Переглядів 1,9 тис.2 місяці тому
Ep 5 | Black Boy Joy: From £7/ hour to 7 Figures a Year | MozPod (4K)
Aligning SEO Strategy with Client Business Goals - Whiteboard Friday
Переглядів 2842 місяці тому
Aligning SEO Strategy with Client Business Goals - Whiteboard Friday
How Reading Patterns Can Help Us Optimize Content for Organic Search | Whiteboard Friday
Переглядів 5902 місяці тому
How Reading Patterns Can Help Us Optimize Content for Organic Search | Whiteboard Friday
Ep 4 | What Can Ice Skating Teach You About Customer Acquisition? | MozPod (4K)
Переглядів 2983 місяці тому
Ep 4 | What Can Ice Skating Teach You About Customer Acquisition? | MozPod (4K)
How Inclusivity Drives Link Diversity - Whiteboard Friday
Переглядів 2173 місяці тому
How Inclusivity Drives Link Diversity - Whiteboard Friday
Ep 3 | Power Suits & Potty Breaks: Navigating Motherhood as a Marketing Leader | MozPod (4K)
Переглядів 3703 місяці тому
Ep 3 | Power Suits & Potty Breaks: Navigating Motherhood as a Marketing Leader | MozPod (4K)
How the SERPs Guide Content - Whiteboard Friday
Переглядів 3023 місяці тому
How the SERPs Guide Content - Whiteboard Friday
Ep 2 | No Nursery Rhymes Here: The Child-Free Route to Career Success | MozPod (4K)
Переглядів 4323 місяці тому
Ep 2 | No Nursery Rhymes Here: The Child-Free Route to Career Success | MozPod (4K)
E-E-A-T Quick Wins - Whiteboard Friday
Переглядів 5623 місяці тому
E-E-A-T Quick Wins - Whiteboard Friday
Ep 1 | Why We Need Safe Spaces in Male-Dominated Industries | MozPod (4K)
Переглядів 5593 місяці тому
Ep 1 | Why We Need Safe Spaces in Male-Dominated Industries | MozPod (4K)
Top SEO Tips for 2024 - Whiteboard Friday
Переглядів 8733 місяці тому
Top SEO Tips for 2024 - Whiteboard Friday
Use ChatGPT to Build a Customer Journey For Your Website - Whiteboard Friday
Переглядів 8844 місяці тому
Use ChatGPT to Build a Customer Journey For Your Website - Whiteboard Friday
How Volatile Are Search Results? - Whiteboard Friday
Переглядів 3714 місяці тому
How Volatile Are Search Results? - Whiteboard Friday

КОМЕНТАРІ

  • @BKCreativeBelize
    @BKCreativeBelize День тому

    Very interesting look into PR campaigns that take place in First World. We are working to create a blog and newsletter and just learning about scraping for public information is something powerful that most storytellers within our industry take for granted.

  • @JesusGarciaParrado
    @JesusGarciaParrado 4 дні тому

    🎁❤🙏🏼

  •  7 днів тому

    Great talk and great concept! ❤

  • @albertbrown2071
    @albertbrown2071 8 днів тому

    Holy crap! I've not been motivated by a video in a long time. She was really getting me motivated at the end there. Good stuff!

  • @corinaburri
    @corinaburri 11 днів тому

    Thank you for summarizing 🙌

  • @caroliner1901
    @caroliner1901 11 днів тому

    Brand name - I wonder if an unknown brand unconsciously reads like a sales pitch, ‘buy from us’ rather than just giving us what we are searching for. Like a distraction?

  • @andrewschaeffer4438
    @andrewschaeffer4438 16 днів тому

    Wonderful thanks! Was seeing a bunch of theory about canonicals - happy to see practical advice about it.

  • @jamesscott1711
    @jamesscott1711 25 днів тому

    What about Kung-Fu Panda? 🐼 🥋

  • @WalkthruSEO
    @WalkthruSEO 25 днів тому

    Great to hear Moz weigh in on this epic leakage

  • @13111y
    @13111y 28 днів тому

    Watching again in 2024 and every word is gold still today. I now realise that it kind of became my mantra - and still is!🗣

  • @Shalini_Shakthi
    @Shalini_Shakthi Місяць тому

    Kudos to Moz for showing up unique insights every Friday!!

  • @user-sg2sy4bn8r
    @user-sg2sy4bn8r Місяць тому

    thanks

  • @johnfarmiloe4223
    @johnfarmiloe4223 Місяць тому

    She is incredibly smart

  • @farhad64
    @farhad64 Місяць тому

    Good job

  • @ThirtyMinuteMarketing
    @ThirtyMinuteMarketing Місяць тому

    Good luck 🍀 keyword luck because no one knows for sure what the cause is and how to fix it, if it can be fixed… I do like what you said about Reddit and the fact that the traffic lost has to be gained by some site out there…

  • @jamesscott1711
    @jamesscott1711 Місяць тому

    *cough* Forbes *cough*

  • @BritneyMuller
    @BritneyMuller Місяць тому

    Go, Kelsey!!! 🔥🔥🔥

  • @jeffs1b
    @jeffs1b Місяць тому

    What is a Starup?

    • @Moz
      @Moz Місяць тому

      A startup is a term meant to describe businesses that are just starting up!

  • @ColinCartwright
    @ColinCartwright 2 місяці тому

    Joshua, I loved seeing the real you in this video. Congratulations on your success, and thanks for sharing all your knowledge. You're an inspiration for many of us!

  • @thetraveler4982
    @thetraveler4982 2 місяці тому

    Will it work for UA-cam channel ?

  • @ChrisEj_The_Broly
    @ChrisEj_The_Broly 2 місяці тому

    Bro just motivated on a 💯. curiosity It is

  • @AlciaM
    @AlciaM 2 місяці тому

    Enjoyed the episode.

    • @Moz
      @Moz 2 місяці тому

      We're so glad you liked this episode of MozPod. Stay tuned for more!

  • @DivineInfosec
    @DivineInfosec 2 місяці тому

    Thank you so much my Guru.

  • @CocoCurriedwithSheetal
    @CocoCurriedwithSheetal 2 місяці тому

    It was an inspiring podcast Indeed!!!.

  • @frankngene2200
    @frankngene2200 2 місяці тому

    I enjoyed watching the podcast @ItsJoshuaGeorge

  • @ItsJoshuaGeorge
    @ItsJoshuaGeorge 2 місяці тому

    Thank you for having me on, really enjoyed the conversation 🖤

    • @Moz
      @Moz 2 місяці тому

      Same! Thank you for sharing your story with our audience. We hope they learn as much as we did from it.

  • @user-vm9qt8jx4n
    @user-vm9qt8jx4n 2 місяці тому

    Thank you Moz for an informative video on SEO + Email Marketing, quite insightful! Have you tried Mystrika for cold emails, by any chance? Truly, it is like an accelerator for your lead gen, amplifying sales like nothing else!

  • @gabyvelas7092
    @gabyvelas7092 2 місяці тому

    Just watched the Whiteboard Friday clip on SEO + Email tactics, great stuff Moz! In my opinion, yall gotta take a look at Mystrika for cold emails. I have been using it and it is honestly game-changing - Cold email without Mystrika feels like pizza sans cheese.

  • @teramigon
    @teramigon 2 місяці тому

    Wow! It is a unique topic. I've never heard about it or saw at other SEO YT channels, but on the second thought it is clearly the thing and the thing that should be considered for creating any text content. So, thank you for bringing up this topic (all this "how to build links in 202Х" stuff is quite boring). You know what is missing both in the video and blog post ? Examples. 1. "before" (unoptimized for reading pattern blog post) 2. "after" the same blog post was optimized. Without them the value of the video and blog post significantly drops. And that is no good.

    • @Moz
      @Moz 2 місяці тому

      Thanks for the great feedback!

  • @singhashwi27
    @singhashwi27 2 місяці тому

    WoW this is a treasure.

  • @hachanalisarker
    @hachanalisarker 2 місяці тому

    Wow, you make such beautiful videos! What is the goal of your UA-cam channel? Are you thinking about future monetization or something like that? Want to create your own brand. • Can you provide a brief overview of your UA-cam channel? • What is the primary focus or niche of your channel? How long has your channel been active? • What are your short-term and long-term goals for the UA-cam channel? • Are you looking to increase views, engagement, or other specific metrics?

    • @teramigon
      @teramigon 2 місяці тому

      Phahhahahahahaha

  • @Shalini_Shakthi
    @Shalini_Shakthi 2 місяці тому

    Thanks for sharing such unique insights!

    • @Moz
      @Moz 2 місяці тому

      You're very welcome! Thanks for watching Whiteboard Friday!

  • @JackChambersWard
    @JackChambersWard 2 місяці тому

    Yes Chloe! 🙌 Chloe is the coolest and has such great ideas for SEO.

  • @user-fl6vv7hq3h
    @user-fl6vv7hq3h 3 місяці тому

    😊❤

  • @sebleonard8273
    @sebleonard8273 3 місяці тому

    The only thing DEI/ESG brings is.... going broke. Get that dogwater tf outta here Y'all truly never learn: Go woke, Go broke bozos

  • @mistersewaddle7738
    @mistersewaddle7738 3 місяці тому

    Nice video!

  • @SenseiGarner
    @SenseiGarner 3 місяці тому

    Please don’t bring DEI into link building. Really?

  • @Labyrinth6000
    @Labyrinth6000 3 місяці тому

    Yuck!

  • @John-Brown
    @John-Brown 3 місяці тому

    Is this satire?

  • @hadibutt03
    @hadibutt03 3 місяці тому

    very easy to follow and understand... thanks Adriana

  • @wsuzy20
    @wsuzy20 3 місяці тому

    Great conversation :-)

  • @sabaokangan
    @sabaokangan 3 місяці тому

    Thank you so much for sharing this with us ❤from Hong Kong 🇭🇰

    • @Moz
      @Moz 3 місяці тому

      Thank YOU for watching Whiteboard Friday! 😄

  • @Shalini_Shakthi
    @Shalini_Shakthi 3 місяці тому

    The last part was pretty interesting. Ive seen in many websites that they apply "people also ask" questions mostly as FAQs. But the diversion of using it to answer questions shows a different thinking. Thanks for that unique advice.

  • @kszxnyc
    @kszxnyc 3 місяці тому

    Loved this honest conversation! Thank you Chima for such an empowering series!

    • @1759shoe
      @1759shoe 3 місяці тому

      So glad you enjoyed it!

  • @nnekaotika5635
    @nnekaotika5635 3 місяці тому

    Loving the childfree representation! Heck yeah!!! I love the idea of big joy! Adopting that - no more small pockets of joy, I want to do big joy going forward.

    • @1759shoe
      @1759shoe 3 місяці тому

      Big joy everyday!

  • @karid377
    @karid377 3 місяці тому

    This was such a fun interview, thanks for having me!

    • @1759shoe
      @1759shoe 3 місяці тому

      Thank you for joining me, Kari!

  • @jadesolaKareem
    @jadesolaKareem 3 місяці тому

    love itt love it🥳🥳🥳🥳

  • @temidayoodutokun3839
    @temidayoodutokun3839 3 місяці тому

    Well done, Chima! Well done. 👏🏼👏🏼👏🏼

  • @jakobheine578
    @jakobheine578 3 місяці тому

    My Wife is the head of 8 Product Owner (7 men and her) and 20 SW-Developer (19 men, 1 woman) here in Germany and there is absolutely no need for a so called "Safe Space". In the Project- and Support-Teams there are additional 25 men and 1 woman. What's different in the US?

  • @judithmmeje1255
    @judithmmeje1255 3 місяці тому

    I love it🙌🏿🙌🏿🙏🏿🙏🏿🙏🏿🙏🏿 Weldon Sis👏🏿👏🏿👏🏿👏🏿👏🏿